Acura, when compared to other automotive makers, hasn’t been around all that long. That said, in the United States, in spite of its brief existence, it is among the best-selling luxury marquees. The brand was originally launched in Canada and the United States in March 1986. Acura markets high-performance vehicles, with a marked emphasis on luxury. Acura is the luxury division of Honda, a Japanese automaker – they are considered an affordable luxury vehicle.
The word “Acura”is actually from the word “Acu”, a Latin word. It translates to “mechanically precise” or “done with precision”. The Honda Motor Company’s Japanese division reportedly calls this particular make of automobile Akira. That translates to “wisdom”, “intelligent”, or “truth”.