Carrying luxury cars from Ford, the American auto company, Lincoln was founded in 1917, and is formally known as the Lincoln Motor Company. The car brand has competed with other top luxury brands in the United States, but is more closely pitted against Cadillac since its inception.
The Lincoln Continental, which was placed into mass production in 1940, gave it the distinction as a personal luxury ride. After World War II, Ford paired Lincoln with the mid-range automotive brand Mercury, thus the Lincoln-Mercury Division was established. The closure of Mercury made Lincoln the only luxury name carried by Ford Motor Company. This happened after other luxury brands like Aston Martin, Land Rover, and Jaguar divested from Ford Motor Company.